Opt-in doomsayers believe this legislation could cripple the entire advertising industry because consumers will have more meaningful control over their privacy, and authenticated audiences will shrink as a result. However, the trends that have shaped the market can be bucked, and publishers and advertisers have an exciting opportunity to create a new ecosystem in compliance with the opt-in marketplace that benefits everyone involved – including consumers. Further, the browser and device manufacturer changes that are already in-progress are already moving the industry towards a more logged-in environment, in which it becomes easier for consumers to opt in as they authenticate. As we look towards an opt-in era in the future, it's important that publishers and marketers consider how the industry arrived at this point, and the lessons they can take away from this journey. Under the opt-out default, it's easy to see that the consumer experience has been lacking, and a lot of that falls on technology. The opt-out default enabled the propagation of third-party cookies, and the collection of data – often in a way that was not as transparent as it could have been for consumers.

Experience doing the same for video player platforms is also advantageous, though not necessary. A reputation as a thought leader in any of these realms is a plus. We are an early stage, VC-backed startup based in NYC. We are creating a new, content-intelligent generation of advertisements for video, AR, and VR, all powered by machine learning and computer vision. Needless to say, this is an enormous challenge from both a technical and business perspective.

Machine learning is, as simple search for news can prove, a hot topic in the tech industry. Its varied applications make machine learning truly unique: from the existing ones, such as disease prediction or loan assessment, to future applications, like generating videos from photos or identifying pixelated faces, the list is virtually endless. Another important application of machine learning has to do with Internet security. More specifically, an issue that affects the mobile advertising industry: fraud. The rise in fraud is one of the greatest challenges currently that mobile video advertising has to face these days, as bots and other sources can have a negative impact on the advertisement's effectiveness.